+ 'Coffee Republic' Re brand - An evolutionary approach to the Coffee Republic brand.
'The heart of YOUR city'
Using the concept of 'Republic' we aim to get the customers involved with the brand and make them feel part of the brand experience by communicating directly to them using the concept of it being at the heart of their city.
+ Includes a series of seasonal identities to communicate the message of being at the heart of your city through the four seasons.
+ Jul 2008
+ This promotional video consists of typographic's using every item from the Coffee Republic menu to form buildings that ultimately create an entire city scape.
The video communicates that Coffee Republic is present throughout the city but it's Coffee shops are at the heart of it all.
This is one of four videos that will run throughout the season campaigns.
+ A mobile phone application that instantly communicates with customers through push technology, supplying them with a wide range of information that will increase their brand experience through the four seasons.
As customers enter the vicinity of any Coffee Republic store in the UK, their mobile devices will be prompted too download and install the application.
Push technology will communicate with customers like never before; supplying them with the latest news and events, special offers and store finder ( using GPS-powered maps) to add greater value to their Coffee Republic experience.
