+ Using the theory of alchemy we decided to use raw materials such as fabric and cardboard to turn them into something new and innovative.
We made the university buildings out of the raw materials and photographed them in order to create the digital environment that would form our website.
This created a unique online environment as well as a unique online experience.
This idea represents the creative people studying at the university and the innovative work and ideas that they produce.
The choice of a cardboard or fabric 'skin' within the website also caters for graphic design and fashion students.
+ Feb 2008
