+ Leukaemia Awareness is a fictional charity that aims to raise awareness of Leukaemia and the effects it has on the entire family. It aims to help the children suffering from the illness as well as offering support and guidance to the families that have to cope with it.
+ Leukaemia Awareness Identity
Leukaemia means “white” and “blood” so we decided to use a white button with red thread to represent our campaign.
This become the symbol for our campaign and was developed into a campaign identity .
There is also a hand drawn version to communicate more effectively with our younger audience and be used for advertising purposes.
+ May 2008
+ Leukaemia Awareness Online Video
This video tells the story from the perspective of a little girl who's younger brother has been diagnosed with leukaemia, leaving her sad and alone.
This video aims to raise awareness of the families that have to cope with a child suffering from leukaemia.
+ Leukaemia Awareness website
This website is a direct response to the online video introduction, enabling the viewer to interact and literally travel into the child's drawing.
+ Behind the bedroom door is a series of children's books that tells the story of a little boy and his teddy bear on a journey to distant worlds to find 'Teddy's' missing button eye.
Inspired by the psychological process of 'escapism', these short stories are told through the imagination of a little boy that is bed ridden, suffering from Leukaemia and wishes to get better.
Snowflake mountain is one of five short stories in the collection.
100% of all profits made from the story books will go directly to Leukaemia Awareness.
