+ Brief - Create seasonal campaigns for a coffee shop brand throughout 2010
+ 'Hollys Coffee' Re brand - to re brand the Korean coffee shop brand to the UK coffee market.
A revolutionary approach to the original brand identity
Presented using vertical writing, inspired by the East Asian scripts of China, Japan and Korea.
Implemented a hand drawn aesthetic to create a more personal relationship with the customers.
A master logo implemented throughout the brand, as well as four seasonal logos to be used throughout the seasonal advertising campaign.
+ Aug 2008
+ Hollys coffee seasonal campaign
+ 'The Quest for the Holly Bean'
'The four Guardians of the four elements are summoned from the four corners of the world on the 'Quest for the Holly bean'.
They must each embark on an epic journey to unite the elements in order to create the perfect coffee bean and give it to the mortals for their use.'
+ Four interactive book websites that use the brand concept of the four elements through Alchemic symbols and four ancient books that tell the story of ‘The Quest for the Holly Bean’as well as giving viewers more information about the Hollys brand.
The online presence of the brand campaign would add value to the overall brand experience throughout the four seasons.
