+ A trailer for a new horror book by the best selling author Darren Shan that was posted on you tube using viral marketing tactics to raise awareness of the book before its release.
+ Using viral marketing tactics, the book trailer was posted on you tube to raise awareness of the book and heighten anticipation of what the book might be called.
There was a great response to the video for the fans on you tube, leaving comments and raising debates about the book and ultimatly achieving it's online potential.
+ Property of Naked Penguin boy Ltd and Harper Collins Publishers..
+ Sept 2007
